I’m a fractional designer who helps startups stand out, across brand and product. I’m particular about the work I take on, because I care how it turns out. Anyone can churn out a hundred versions of a logo or an app now. That’s not the hard part anymore. The hard part is knowing which one actually works, and how it fits into everything else a founder is building. That comes from paying attention: to how people think and feel, and to the small details everyone else skips.